Category Archives: demotivated

WHY are you doing what you do?

WHY did you start your own company, take that job, go freelance.  Think back to WHY you made that move.  What was your WHY?

Was it because it was a great challenge, maybe you always wanted your own company, it would give you independence, you could show the world who you are creatively.

So now you’ve set up your own company, gone freelance or took that great job and it’s one, two maybe three years in and you’re well, a bit over it.  Yes I did just say that.

The original pride and rush of excitement when explaining to your team how important it is to be so meticulous and why that precision had to be so, has now turned into a “FFS I can’t believe they still don’t get it right”.

How your drive and determination of change when you first arrived at that company has now changed into “fine, put that s&^* graphic on that Tee”.

Seriously, are you excited anymore, are you driven (if so, brilliant keep it up).  Do you still bounce out of bed or is it a case of It’s my company I’ve got to get up or I’ve got a good salary, I best nod in agreement.  Or maybe its how Simon Sinek puts it, “its no longer a passionate pursuit, it’s just a business”

If so the question I have for you is, what are you going to do about it?

Have a think back to WHY you did it in the first place.  WHY did you start your company, WHY did you take that job, WHY did you go freelance.

What was your WHY?

Have a great weekend

Jane x

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